Blue Ocean Strategy

Blue Ocean Strategy:

Blue Ocean Strategy was developed by W. Chan Kim and Rene Mauborgne.

Blue Ocean Strategy enables in:

  • Create uncontested market space
  • Make the competition irrelevant
  • Create and capture new demand
  • Break the value-cost trade-off
  • Align the whole system of a firm’s activities in pursuit of differentiation and low cost. VALUE INNOVATION

8 steps in Blue Ocean Strategy Consulting

Awareness session on basic concepts of Blue Ocean

AS-IS Analysis of Strategy Canvas

Strategy canvas captures current industry landscape based on the factors players compete on like product, service, delivery etc.

Tracing the competition using Porters five forces model

Applying 6 principles of Blue Ocean

Reconstruction of market boundaries using 6 paths framework

Preparing EERC Grid

Review of formulated Blue Ocean Strategy

Implementation of formulated Blue Ocean Strategy

Blue Ocean Strategy Workshop

  • About Red Ocean and its limitations
  • Blue Ocean Vs Innovation
  • Developing Strategy Canvas
  • 6 principles of Blue Ocean
  • Reconstructing market using 6 paths framework
  • Four action framework ERRC Grid
  • Strategy and characteristics of good strategy
  • Types of Non-Customer
  • Blue Ocean strategy formulation and implementation
  • Change management leadership
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